Focus word
If I write a simple sentence:
The Olympics has medals for winners
then the final word - winners - could be considered as a focus word, the word which, when I'm thinking creatively, is the main focus of attention. I can consider alternatives for the focus word to help write more information about the the Olympics:
The Olympics has medals for: winners, second place, great achievement, third place etc.
It's important to differentiate between the action of writing existing facts (as above) and the action of creating ideas. I can indicate 'creative mode' by writing the sentence in blue:
The Olympics has medals for winners
and I can now consider creative alternatives for the focus word 'winners':
The Olympics has medals for: loyal fans, fourth place, trainers, legends from the past, every competitor etc
Changing the focus word
I can change the focus word by choosing a new word from the sentence and rearranging the sentence so that the chosen word becomes the last word. So if I choose 'medals' then the rearranged sentence reads thus:
For winners, the Olympics has medals
As this is 'writing-information mode' I can continue with the listing of information:
For winners, the Olympics has: medals, kudos, interviews, lap of honour, appreciation, flowers etc.
If I switch to the creative mode I can start to create ideas:
For winners, the Olympics has: a text message from their country's leader, a 'visitor's book', a 'virtual lap of honour' (published on the net), blogs, a vote to choose the 'competitor's competitor' of the games - all the winners vote for the athlete they think has been most outstanding. The winner receives a platinum medal
Spaces for the focus word
I can insert spaces either side of the focus word to help suggest new information or ideas. Using the original sentence, this reads thus:
The Olympics has medals for _ winners _
and (if in creative mode) I can insert a random word into either space to suggest ideas. I can also choose a word from the following category headings:
Time (Duration), Place (Area), Thing, Object, Person, Activity
and insert that into either space. In creative mode I opt to insert 'person':
The Olympics has medals for _ winner's person
Which alone may be enough to trigger ideas (there could be a medal for the winner's coach) or I can choose to specify the person - perhaps with a technique such as naming/listing people.
Splitting the focus word
I can opt to split the focus word. I have two options: I can either define the focus word or step up the concept level.
With the sentence:
There are medals for winners at the Olympics
I can define the Olympics and include that in the sentence thus:
There are medals for winners at the...World's greatest sporting event.
If I opt to step up the concept level my new sentence could read:
There are medals for winners at the...sporting spectacle.
With the latter approach I can switch my subject of creativity by defining various sporting spectacles. This could result in a sentence such as:
There are medals for winners at the...Football World Cup.
Deleting the focus word
I can opt to delete the focus word. With the sentence:
There are medals for winners at the Olympics
I can delete 'Olympics' and 'the' becomes the new focus word. I can continue deleting more words until I am left with:
There are medals.
Here I have 'killed' the subject of the Olympics I can switch my creative subject. Example:
There are medals for heroic soldiers.
Example of the technique using an existing idea
With the Global Ideas Bank idea: Text alerts for astronomical phenomena
I can make 'text alerts' the focus word(s):
For astronical phenomena there are text alerts.
Then in information-listing mode I can list possible alternatives:
For astronomical phenomenon there are: experts, books, regions of sky, programmes, star charts.
and in creative mode:
For astronomical phenomenon there are: local observatories, calendars, fan clubs, university degrees, an octa-style rating to compare annually occurring events (such as the Leonids).
With the original sentence I can make 'astronomical' the focus word:
Text alerts for phenomenon that are astronomical
and then switch to creative mode. Choosing the random word 'local' gives:
Text alerts for phenomenon that are: local
Which suggest that people who see anything unusual and interesting can text people in the locality. (There are also possibilities for crime prevention.)
If I continue deleting the focus words until I am left with this stem:
Text alerts for:
I can either add random words or use the category headings: Time (Duration), Place (Area), Thing, Object, Person, Activity. I choose the random word 'doctor' and in creative mode this results in:
Text alerts for: doctors
This quickly directed my attention to a problem experienced by many doctors: people failing to attend. People living near the surgery waiting for appointments could register for a scheme where they are sent a text message if a patient has defaulted.
1 comment:
wow you have great rhetoric skills, but your talent isn't enough to make a good post, sad but true.
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