If I am considering a subject the ing-est technique is a quick technique for directing attention and listing information. With this technique I spot an action that is occurring to the highest degree.
For example, say my creative subject is: the Olympics. I use the format:
What's (action) est?
I choose an action - say, blowing, and insert that into the format thus:
Which means: what is blowing the most?
Possible answers: the Olympic flame, flags, the wind, the javelin as it flies through the air, etc.
I can also use the method to list people. This time my question takes the format:
Who's (action) est?
So, with the Olympics example, I can choose an action and insert this in the format:
Possible answers: a patriotic fan, a coach, an athlete shouting as they win an event etc.